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Strategy for an Automotive giant from United States

Strategy for an Automotive giant from United States


Go-To Market Strategy for the Automotive Client captured the Business Specifics and Operational Nuances for Indian Market. The methodology involved Primary and Secondary Research, Business Plan, Supply Chain Model, Unit Economics and Taxation.


Project Summary for developing strategy for an automotive giant from United States
Project Summary

Business Case:

  • Go to Market Strategy for the automotive giant
  • Market Research of Car Care Industry in India
  • Supply Chain Model for Car Care products distribution
  • Unit Economics for the business model

Scope of Work:

  • Market Research
  • Supply Chain Model
  • Supply Chain Costing
  • India Logistics Model
  • Imports Supply Chain
  • Taxation in India

 Business Results:

  • Final business report with all the contents as per the scope of work is completed and submitted

Tools Used:

  • Value Stream Map
  • Process Flow
  • Market Research Kit
  • Network diagram
  • Gantt Chart
  • Flow Diagram

About the company

The automotive giant is born in California U.S.A and now available in 56 countries. The company specializes in…

  • High End Detailing
  • Paint Defect Removal
  • Show Car Refinishing
  • Windshield Repair
  • Paint Protection
  • Headlight Restoration
  • Scratch Remover
  • Odor Removal & more…

India’s Car Aftermarket Overview

India’s car aftermarket is totally fragmented unlike markets in countries like the US and the annual market size of car detailing including car care items is estimated to be 375 crores in FY 2014-15 from 200 crores in FY 2013-14 and is expected to be 1200 crores by 2020, growing at 30% CAGR.

There are no national level players of any significance in car detailing except for 3M and a few organized players are beginning to emerge. In accessories and car care items, there are online players like Autofresh.in and carindiaaccessories.in displaying products of 3M India, Formula1, Meguairs, Angelwax, Collinite, Optimum Polymer technologies, ArmorAll, Carzspa. Reliance Autozone is trying to build a brick and mortar.

Apart from the above options for selling the car care products, there are three major E-Commerce players who display the car care items, namely Flipkart, Amazon and Snapdeal. The Car Care market has very attractive dynamics with a gross profit of 50% available to retailers.

To know more or if you need a detailed report on the market, please reach us at www.supplychainway.com

Business Results

Successfully completed the Go-To Market India Strategy for Smart Wax; the following are the details which are part of the final report:

Understand SMARTWAX product portfolio for India

  • About the Business & Product Portfolio
  • Business Objectives in India
  • Current Status & Overall Budget allocation

Research on E-Commerce Industry

  • Indian E-Commerce Scenario
  • Indian Retail Industry Overview
  • E-Commerce Business Models in India
  • Top E-Commerce Players in India
  • E-Commerce challenges in India

Vendor on Boarding Process

Market Study of Automotive Product (Relevant to SMARTWAX Portfolio)

  • Indian Passenger Vehicle Market
  • Car care industry size and forecast
  • Top players in car care products
  • Top online players for car care products
  • Top E-Commerce players for car care products
  • Summary of car care industry and products
  • Business model – 3M and Meguiar’s

Risk Analysis

Import Process

  • Import licensing procedures
  • Tax structure and valuation
  • Import of Product

India Strategy for SMART-WAX Portfolio

  • Strategy: Short-term
  • Cost Benefit analysis of different Business model
  • Offline | Online, Inventory Model | Marketplace
  • Business Model for SMARTWAX Products
  • Supply Chain Model – Inbound & Outbound / Logistics Model
  • Phase-wise Expansion plan


  • Supply chain costing – Warehousing, Logistics and Handling
  • Channel Costing
  • Product costing for India / Margins
  • Implementation Plan

Snapshot of the Report:

Snapshot of the Report for developing strategy for an automotive giant from United States
Snapshot of the Report


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